MicroTraffic named SXSW pitch smart cities finalist


"South by Southwest, stylized as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States." (Wikipedia).


SXSW Pitch is the marquee event of South by Southwest® (SXSW®) Online (March 16-20, 2021), where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a virtual audience. Out of the more than 500 companies that applied to present at SXSW Pitch 2021, MicroTraffic Road Safety Video Analytics was selected among the 40 finalists spanning 8 separate categories.


2021 Categories include Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Gaming & Content, Future of Work, Health, Wearables & Wellbeing, Innovative World Technologies, Smart Cities, Transportation & Logistics, Social & Culture.


The two-day event will be presented on Wednesday, March 17th and Thursday, March 18th during SXSW Online. The winners for each category will be announced during the SXSW Pitch Award Ceremony on Thursday, March 18th at 3:05 pm.


"It is a great honour to be invited to share about the work our startup is doing in 65 cities, especially because the City of Austin is one of our great pilot cities that is making roads safety with MicroTraffic technology" -Craig Milligan, CEO and lead road safety engineer at MicroTraffic.

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MicroTraffic is a leading provider of microscopic traffic data for road safety engineers. Our technology is based on computer vision, video analytics, machine learning, predictive modelling, and the safe systems philosophy. We assist engineers to apply surrogate safety methods for proactive decision making. In addition to generating near-miss data from video with our AI engine, we arrange video collection, produce intersection safety improvement plans, and conduct risk reduction monitoring.  

© 2021 by MicroTraffic Inc. 

Email: info@microtraffic.com

Phone: 204-996-9550

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