In January 2020, MicroTraffic was one of 4 startups from 200 applicants accepted into the Safe X Connected Cities accelerator run by Highline Beta and Aviva Canada.
The MicroTraffic and Aviva teams quickly formed a bond around Aviva's Take Back Our Roads platform and its mission to improve safety on Canadian Roads.
MicroTraffic and Aviva launched a cost-sharing grant program through which the Cities of Toronto, Vancouver, Halifax, Calgary, and Hamilton became customers and users of MicroTraffic's diagnostic and safety planning technology.
Each of these cities is purchasing intersection safety plans at 10 locations, with costs partially supported by Aviva. MicroTraffic is collecting video, diagnosing risks through near-miss analysis, and preparing intersection safety improvement plans.
After cities implement the safety improvement plans, MicroTraffic will collect video again and measure risk reductions. If these cities are like others we have worked with, they will see on average an 80% reduction in near-misses.
"We're thrilled to be working in partnership with Aviva. Our technology has a proven, high-impact track record but it is still relatively new. Cities are sometimes hesitant to spend money on new technology. So when Aviva de-risks this for cities by offering a cost-sharing grant, it dramatically accelerated our ability to engage with these cities."
-Craig Milligan, MicroTraffic CEO and Lead Road Safety Engineer.
For more information, visit Aviva's Take Back Our Roads Website